Designer Vivek Karunakaran unveils a line of kids' wear

Chennai-based designer Vivek Karunakaran who had so far been creating designs for men and women, has unveiled a line of bespoke clothing for children, which he recently showcased in Ahmedabad and Kolkata. The collection comprises of kurtas , shirts, bandhgalas , prom dresses and lehengas .

With America’s The Children’s Place and Pepe Jeans set to launch their kids’ wear portfolio in India. The market for children’s apparel has got a renewed boost. French children’s wear brand Jacadi and Malaysian brand Poney are also looking to expand their presence in the country.

As per a study by industry body Assocham, kids’ wear market in the country will be worth Rs 95,000 crores by 2016, growing at a compound annual growth rate of about 20 percent. Largely dominated by the unorganised segment, players have always found making clothing for kids to be a challenging business because of the number of sizes they need to cater to, which puts pressure on supply chain.

However, now global names such as Versace, Armani Junior to Fendi have found a dedicated customer base in India showing aspiration for luxury. And while Indian designer Monisha Jaising launched a label called ‘MJ Kids’, marking a foray into the category, designer Jattinn Kochhar has also been designing for kids after his children were born. His collection includes identical sets for the mothers and daughters and fathers and sons. And ethnic women’s label Biba has also launched its collection for kids.