Dream Theatre bags licensing rights of Arsenal

Brand management company Dream Theatre has bagged the merchandise licensing and sourcing rights of Arsenal football club in India from Brandon Company, an affiliate of Puma that owns the club's technical wear range. Dream Theatre will launch the English football club's range of products including apparels, footwear and accessories. The Mumbai-based company is looking at a minimum turnover of Rs 300 crores from the Arsenal line of products in the next two years.

The company has set up a sports division and has been managing the FIFA merchandise program in India. It also owns the merchandising and licensing rights of football clubs such as Real Madrid and AC Milan. Dream Theatre has handed over the manufacturing rights of adult apparels to Suditi Industries, while Good Stuff will make the kidswear.

Recently, King Digital Entertainment, the London-based owner of Candy Crush signed an exclusive licensing deal with Dream Theatre, to license and sell Candy Crush branded products across South Asia.