E-tailers experiment with virtual fits

A growing number of apparel e-tailers are opting for virtual fitting rooms on their platforms. Online boutique marketplace Violet-Street has introduced a made-to-measure feature that allows users to enter their metrics into a grey 3D model. While it doesn’t allow users to try on the clothes as of now, the platform’s in-house team hopes to enable it soon. Plans are underway to make the model more realistic by accurately visualising the user’s face and body.

Online eyewear portal Lenskart enables users to try glasses on realistic 3D models of themselves just by clicking a selfie using their webcams. Online jewelry platform CaratLane’s buyers can use its mobile application to see how its products will look on them before placing an order.

Voonik has been using virtual dressing room app TrialKart to enable its mobile app users to see how its clothes would look on them. It has also been working with four other technology companies to enable features like image recognition and tagging.

Virtual try-on technology is no fancy feature but a necessity in the fast changing landscape. However such features are in their nascent stage and are yet to pick up since entry-level smart phones may not have the memory, processing power, screen resolution and streaming capacity.