Enamor unveils couture lingerie collection

The Indian innerwear maker Enamor has unveiled a couture lingerie collection titled 'The Boudior'. It has been divided into three major styles. The ‘Mughal’ line takes inspiration from the royal splendor of the magnificent era blending modern day fashion with classic elegance. The pieces feature a golden zari fold and a pretty trinket bow at the front and hand-crafted gold motifs on the cups made from a blend of silk, brocade and jacquard materials.

The feminine ‘Parsi Gara’ collection is created with soft stretch polyamide fabrics, designed with Parsi Gara floral designs in dark shades. The line includes padded balconette bras featuring underwired cups, detachable straps and contrast trim details.

The padded bra ‘Tanjore’ is inspired by the renowned Tanjore art. Incorporated with artistic motifs in jewel colours, dori embroidery along the cups, trinket bows and plunging necklines, the ensembles have been made using soft, glossy polyamide fabrics with dotted mesh.

The new Boudior collection and the A/W’14 infusions: 'The Chinese Orchid' and 'Russian Firebird' collections are now available in all exclusive Enamor outlets, Lifestyle, Shoppers Stop and Central stores across the country. The brand is present across more than 1,800 multi brand outlets as well as around 250 national chain stores and 12 exclusive stores.