Etashee aims to solve wardrobe issues of every woman

Looking at the problems faced by woman while to get the right fit, Amna Abbasi has launched an online platform to address the issue. And her idea culminated in the birth of Etashee, a platform for women, who do not know what to do with the 50 percent of impulsive shopping they do but never make use of it.

The web-store offers women to get rid of absolutely new clothes and accessories, they are not going to make use of, while getting hold of something new. The site also has affordable designer wear for all those, who wished to see themselves in a designer ensemble someday.

Interestingly, the company is solely focusing on fashion business unlike other such portals. Through Etashee, sellers can either directly sell on the platform at free of cost or opt for concierge sale where the platform gets a minimum commission of 15 percent to collect and provide detailed information about the products to be featured on the platform. Launched in November last year, the company has offices with 18 member team across Noida and Delhi. The venture has managed to get a funding boost of Rs 5 crore from a Delhi based business group.