Ethnic label Jashn, now available online

Keeping the consumers’ rising interest in online shopping in mind, ethnic, Indo- western and lifestyle fashion brand Jashn is now available online on web platforms like Myntra, Jabong and Flipkart. The brand would display its contemporary ethnic fashion extensively through e-commerce platforms to increase its customer base and sales.

Jashn enjoys an offline presence through over 40 locations across India, Dubai and Abu Dhabi. It offers designer saris, kurtis and ready-to-stitch materials for the contemporary Indian woman. In 2003, the company realised that there was room in India for a home-grown brand of saris. Indian retail was at a very nascent yet exciting stage with the mushrooming of a whole lot of malls. So in October 2003, Jashn, a sari brand was launched with a store at R City Mall in Mumbai. It added a second store in Abu Dhabi, at Al Wahda Mall and its third in the UAE in 2012. The plan is to expand in key overseas territories, including the UK, Singapore and Sri Lanka.