Ethnic wear Aurelia opens its 100th store

Contemporary ethnic wear Aurelia launched its 100th store in Gurgaon’s Ambience Mall. TCNS Clothing is the force behind Aurelia. The brand offers a wide variety of women’s clothes including leggings, kurtis and accessories. The stores are one-stop shop for styles in ethnic wear for the modern Indian woman. The latest store is spread out over an area of 1,100 square feet and is a fusion of fashion and aesthetics. The stylish interiors of the store complement the products.

The launch of the store comes in the wake of the 300th store of W, another contemporary Indian wear from TCNS Clothing. With the two brands, TCNS now has 300 stores across the country. It manages both company-owned and franchise stores across the country. The store launch of Aurelia has given a boost to the brand as Anant Daga, CEO, TCNS Clothing points out. He feels with this launch, Aurelia has joined the big league of women’s wear brands in the country, and thanked loyal customers who made this possible.

The first Aurelia store was launched in Ludhiana five years ago. The brand was created keeping in mind customers who want a regular flow of good quality fits and effortless products at reasonable prices. In the last five years the brand has grown well and continues to push boundaries through its physical channels by offering discounts and attractive schemes. Aurelia is now present in 42 cities and will continue to expand further.