Eyeing European expansion, Birkenstock opens first boutique in Paris

German footwear brand Birkenstock has made a significant stride in its European expansion strategy by opening its first Parisian boutique in the fashionable Marais district. The 130 square metre corner store, located at 17 rue des Archives, marks the company's first standalone European retail space in four years and represents a crucial milestone in Birkenstock's retail growth plans.