Farfetch expands into children’s wear and beauty

There seems to be little slowing down the expansion of fashion e-tailer Farfetch. The online retailer, which recently signed its 400th global retail partner, is set to launch its debut beauty section with Space NK Apothecary. In addition, Farfetch will also unveil its new category: children’s wear in order to fulfil the demands of its “highly discerning shoppers,” according to Farfetch’s founder and CEO José Neves.

The new beauty section, launching on February 29, will feature skincare, haircare, cosmetics and grooming products from a number of high-end brands such as Kevyn Aucoin, Lipstick Queen and By Terry. The debut children’s wear section will be unveiled a day later, on March 1 and feature premium labels such as Burberry Kids and Stella McCartney Kids.

Farfetch to open children's wear and beauty sections

"We've come a long way from where we started and are proud to have built a cohesive community of the world's best curators of fashion," said José Neves on the expansion in a statement. “The millions of highly discerning shoppers who visit us every month for our fashion and lifestyle offering were asking for these to be added to our offer.”

In order to support the company’s ongoing expansion, Farfetch’s team has also grown over the past year, with employees numbers doubling to over 1,000 across the business 10 global offices. "Having a world-class team present in all major luxury fashion markets enables an unparalleled global reach for our boutique and brand partners," added the CEO.

To ensure its growing team is led by the correct influences, Farfetch has taken on former fashion director at Tatler Russia, Anya Ziourova, as its executive editor at large. In her new role at Farfetch, she will oversee the style and design direction of the platforms visual content, working closely together with designs, brands and photographer to ensure the retailer keeps a balanced showcase of editorial and commerce.

“In Anya we have someone who brings her great vision and exceptional knowledge of the global fashion industry,”” added Farfetch's chief marketing officer Stephanie Horton. “Anya will be instrumental in defining the style and direction of our site’s content; as well as developing key collaborations with photographers, designers and brands."

Farfetch has come a long way since it was first founded in 2008, with 25 boutique partners in five countries. Since then the indie fashion e-tailer has grown to showcase over 1,000 labels.

Photos: Farfetch Facebook