Fashionandyou set to launch a mobile app

Leading flash fashion website, Fashionandyou.com, is ready to make fashion shopping more accessible to customers with the launch of its mobile app. The Android based application will be available for free and can be download on the Google play store.

With roughly 160 million mobile internet users and with 15 percent smartphone penetration, India presents a huge opportunity for mobile focused businesses. Features such as personalisation of shopping experience, real-time push notifications for fashion deals and favourite synchronization for offline viewing, Fashionandyou's Android app is devised to enhance customer experience.

Powered by the new app, Fashionandyou is looking to leverage the growing penetration of portable digital devices in India and offer greater value with the launch of its Android app. Continuing its focus on mobile technologies as a part of its digital roadmap, the platform will soon be introducing an iOS application to cater to its iPhone users as well.