Fashionara launches android app to offer flash sales

Fashionara, an online fashion store that recently turned into a flash fashion platform has launched an android app for flash sales of the brands listed on its website. The iOS version of the app would be launched in the coming weeks.

Fashionara offers deals on various brands including Red Tape, Von Dutch, Biba, Clarks, Twillory, Puma and Levis for a specific duration and aims to launch almost 100 sale events every week. After witnessing a considerable rise of 20 percent in the number of consumers shopping on its mobile website, the company decided to launch the app to grow its sales through this channel. A Fashionara app based on the flash sale model is already seeing 45 percent of transactions through its app and expects it to reach 60 percent of the sales in the next three to six months.

As per Morgan Stanley study, India’s online retail market is expected to cross 100 billion dollars (over Rs 6,30,000 crores) by 2020 with fashion expected to account for about 30 percent of the total market. Fashionara also introduced a Flea Bazaar recently, an online marketplace that offers curated collection gathered from select sellers and boutiques across the country. It also entered the home-furnishing market with the launch of 36 brands, 7,500 products across seven new categories.