Fashionara to bring six American fashion labels to India

With almost every ecommerce player focusing on strengthening their fashion offerings, online fashion retailer Fashionara.com is all set to introduce six American fashion brands in the country. It would soon start retailing apparel and accessories for US fashion brands Hesperus, Zeldam, Ironi, 15 Love, Swirlgear and Banjul on its platform. While Hesperus portfolio consists of a trendy mix of dresses, tops and colorful outerwear, inspired by the fun heritage of Los Angeles, Zeldam offers dresses, blouses, jackets and skirts. Ironi's collection has skirts, dresses, pants, jackets, tunics and blouses and 15Love's ensembles are mostly workout gear having capris, shorts and crop pants. Swirlgear is an active wear brand for women, whereas Banjul’s product line has cami tops, dresses and tops.

The Bangalore-based company sells premium fashion and lifestyle products with average billing size of Rs 1,500- Rs 2,000 per transaction. The company has said it to got an investment of 15-20 million dollars (over Rs 90-120 crores) from Lightspeed Ventures and Helion Ventures in December 2013, which is being invested in improving consumer experience as well as expanding the product basket.