- Simone Preuss |
US fashion giant Gap announced yesterday that the popular brand is now available on Amazon Fashion in India through a partnership between Amazon India and Arvind Lifestyle Brand Limited, Gap's franchise partner in India since 2015. This means not only availability to all of the 19,000 postal codes across the country but also free one-day and two-day delivery through Amazon Prime.
“We are very excited to provide India-wide access to Gap merchandise for customers with Amazon Fashion. As a front runner in the online retail space, Amazon Fashion is the perfect partner for an iconic brand such as Gap to reach customers in India markets where Gap doesn’t currently have physical stores. We see tremendous support from our shoppers around the exclusive Gap store on Amazon and we look forward to creating new Gap fans in the Indian market,” commented J. Suresh, managing director and CEO at Arvind Lifestyle Brands Ltd.
Customers can now shop for Gap's Summer 2017 collection, which includes t-shirts, jeans, dresses, caps and shorts as well as GapKids and babyGap articles, some of which sport the popular logo. Prices start from 799 rupees (around 12.50 US dollars) for a t-shirt.
“The addition of this classic brand is a testament to our commitment towards providing the world’s most popular fashion brands that customers absolutely love to shop for. With this association, Amazon.in becomes the first e-commerce player to make Gap available across India’s 19,000 post codes,” said Arun Sirdeshmukh, head of Amazon Fashion India.
Amazon is trying not to make the same mistake it made in China, namely losing out to the competition in terms of market share. Thus in India, Amazon is following an aggressive strategy that includes expanding its portfolio of international brands as well as attracting local sellers to its site and battling it out in a price war for ever deeper discounts with rivals Flipkart and Snapdeal.Photos: Amazon India website