Garbo to expand presence in untapped states

Kolkata-based kids’ brand Garbo is targeting 10 to 15 percent growth this year. The brand offers clothes for boys in the age group of 0 to 8 years since 1978. Garbo recently launched its Spring/Summer 2015 line. While the product portfolio expansion is not on the company’s agenda at the moment, it wants to establish its retail presence in metro and newer regions like Northeast and Jammu & Kashmir.

Fresh S/S 2015 range for boys

“For Spring/Summer ’15, we have undertaken many experiments in fabrication process which include introduction of new designs and prints. Since this season, prints are expected to do well among buyers, we have focused on introducing printed clothing,” elaborates Abhishek Kabra, talking about the new seasonal collection.

Many changes have also been made in the suits category. Apart from this, the brand has fashionable jackets, perfect for both - winter as well as summer. A lot of emphasis has gone into increasing the fashion quotient of the product. The range primarily is an assortment of light and bright colours.

The product line consists of T-shirts, pants, baba suits, baby suits and rompers. There are a wide number of options in denim and non-denim products under Garbo. “The target audience for the brand is middle and upper middle class comprising of working parents and buyers who seek value for their money,” informs Kabra.

Plans to explore untapped regions

The brand is available in MBOs and enjoys a good presence in most of India, through retail chains such as Amarsons and Biglife Ritu Wears. The brand is with around 500 MBOs. “We don’t have a presence in Northeast and Jammu Kashmir and plan to establish presence as well as in metro. We are mostly in Tier II and III cities and also have a remarkable presence in big cities. We do not want to explore an exclusive retail channel as the current product range does not justify it,” explains Kabra.

He says, consumption undoubtedly is higher among the girls’ category, for they always have more choice in terms of design, dresses and fashion. “The boys’ category is easy to handle and opportunities are in abundance. The opportunities are in online retail, big retail chains and shops and increasing the number of malls,” opines Kabra.