Gas opens a new store at High Street Phoenix in Mumbai

Gas has opened doors to its new flagship store at upmarket mall High Street Phoenix, in Mumbai. The new concept store adds up to the already existing 46 stores spread across major Indian cities. Out of these, some are shop-in-shops based inside chain stores and department stores such as Shoppers Stop, Kapsons and Iconix, whereas other 11 mono-brand stores are based in Mumbai, Delhi, Ludhiana, Hyderabad, Chandigarth, Chennai, Thane, Ahmedabad, Bangalore, Pune and Delhi.

Present in India through a master franchise agreement with the Reliance Brands GAS aims to become a major player in the premium lifestyle market in India. With its 'Gas Free for 30 Seconds' digital campaign (30 seconds of free shopping on its e-commerce page to celebrate the brand’s 30th anniversary) – Gas was able to garner record results in India with over 110,000 participants and almost 20 million page visits for watching the mini-website event.

Parent company Grotto is a family business running global fashion enterprise present in 56 countries. Brand offers one collection across all its stores worldwide having same design, same fabric, same colours and same quality, except sizes that vary according to the geographies. The price range of its products in India starts from Rs 6,000 going up to over Rs 14,000. Instead of mainstream advertising, the brand focuses on social media and other aggressive communication strategies.