GAS opens store at Infiniti Mall, Mumbai

Denim brand GAS has opened a new store at the Infiniti Mall, Mumbai. Spread across 1,080 sq. ft., the new store on the ground floor of the mall offers unisex fashion casual and denim wear. The new concept store in Mumbai takes up the total store count to 47 spread across major Indian cities. Out of these, some are shop-in-shops based inside chain stores and department stores such as Shoppers Stop, Kapsons and Iconix. The 11 exclusive brand stores are located in Mumbai, Delhi, Ludhiana, Hyderabad, Chandigarth, Chennai, Thane, Ahmedabad, Bangalore and Pune.

Present in India through a master franchise agreement with Reliance Brands, GAS aims to become a major player in the premium lifestyle market . With its 'GAS Free for 30 Seconds' digital campaign (30 seconds of free shopping on its e-commerce page to celebrate the brand’s 30th anniversary), the brand was able to garner record results in India with over 110,000 participants and almost 20 million page visits for watching the mini-website event.

Parent company Grotto is a family business running global fashion enterprise present in 56 countries. Brand offers one collection across all its stores worldwide having the same design, the same fabric, the same colours and the same quality, except for the sizes that vary according to the geographies.