Gaurang Shah launches first flagship store in New Delhi

Designer Gaurang Shah has opened the doors to his first flagship store: 'Gaurang' at Defence Colony in New Delhi. He already has six stores under his brand across India. He also aims to soon launch his label online.

Shah is known for his revival of Indian textiles and modern twists to Jamdani weaves. After launch of his first flagship store in Hyderabad in 2010, Shah’s works have received a celebrity fashion following, who include Vidya Balan, Sonam Kapoor, Kirron Kher, Kajal Aggarwal, Amala Paul, Tapsee Pannu, among others.

His other stores are spread across Bangalore, Chennai, Kolkata and Mumbai. The New Delhi store is spacious offers all his past and recent collections made with cotton, silks and khadi fabrics. The store displays his 'Ardhangini' 'Gulbadan' 'Kalpavriksha' ' Chitra-sena' and the most recent 'Umrao' collection that Gaurang presented at the IIFA Awards in Malaysia.