Go Fashions India eyes domestic and global expansion

Women's legwear company Go Fashions India is undertaking major domestic and overseas expansion plans, while also expanding its existing product range. After getting a funding boost from private equity Sequoia Capital last year, the Rs 50 crores Go Fashions that began retailing women's legwear through its Go Colors corners in malls and standalone outlets is eyeing the franchisee model to expand in India and in GCC (Gulf Cooperation Council) countries, Singapore and Malaysia. It already operates in five outlets in Dubai and aims to take the number to 10 outlets in Dubai and Abu Dhabi by the end of this year.

The plan also involves increasing the domestic store count by adding 35 outlets to 100 by the end of this fiscal and double that number in 2017. The brand also enjoys a presence on online platforms such as Flipkart, Myntra, Jabong, Amazon, Snapdeal and Paytm and will soon be launched on other marketplaces like Craftsvilla.

Go Fashion is a manufacturer and retailer of bottomwear brand Go Colors that offers products such as churidars , leggings and jeggings for women. The company backed by Saraogi family has been into readymade apparel business under Meridian Apparels.