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Hemant & Nandita partner with Amazon and Neiman Marcus

By Sujata Sachdeva

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Designer duo Hemant & Nandita have announced a partnership with ecommerce giant Amazon.com and luxury retail store, Neiman Marcus, to retail their ensembles in the international market.

While on Amazon they will be retailing an exclusive loungewear collection under the name Hemant&Nandita, the duo will launch a cruise/resort collection at the esteemed luxury specialty store, Neiman Marcus, this month. The embellished loungewear line has been designed to provide comfort in classic silhouettes such as terry-backed crewneck pullovers, drawstring shorts and straight-fit sweat pants. The cruise/resort collection is a range of bohemian maxis, tunics and short dresses in unique prints developed by the designers.

Hemant & Nandita began their journey at NIIFT, pursuing a three-year degree in fashion design. While Hemant worked with fashion designer Aparna Jagdhari Wangdi, Nandita assisted Malini Ramani. Later they launched their own label: ‘Hemant & Nandita’ in December 2003. They first made a debut on the runway at India Fashion Week in 2009 with their Spring/Summer collection.

Amazon.com
hemant & nandita
Neiman Marcus