House of Masaba unveils festive range
By Shubhangi Bidwe
30 Sep 2019
House of Masaba showcased its festive collection in New Delhi. The collection inspired by trump cards and features a range of festive fusion sets. The designer behind the label Masaba Gupta held a pop-up shopping event in Singapore on September 21. Meanwhile she has also collaborated with Puma for an exclusive sneaker launch and with Nykaa for a range of makeup. The brand blends Gupta’s Indian and Caribbean heritage and presents a whimsical take on modern style. The brand has nine flagship stores, two in Mumbai, two in New Delhi, and one each in Gurugram, Hyderabad, Pune, Chennai and Bangalore. Apart from the flagship in Bangalore, the brand has two multi-brand boutiques in Bangalore. Founded in 2009, this has become a fast growing brand at the forefront of Indian fashion. Gupta has collaborated with businesses ranging from Titan for fine jewelry watches to Himalayan Orchard Pure for water bottles. The brand has released a capsule collection of slogan T-shirts commenting on people’s relationship with social media.