Articles by Shubhangi Bidwe
Raymond's lifestyle business CEO Sanjay Behl quits
Sanjay Behl, CEO of Raymond’s lifestyle business has put in his papers. He was chief executive officer for the lifestyle business, a role he played for seven years. Raymond is in the process of demerging and forming a new company that will be focused on the lifestyle business. It will have the existing business of branded textiles, branded...
People20 Mar 2020
Grado’s new collection celebrates blue’s timeless elegance
Grado’s new collection celebrates the color blue. Reminiscent of the evening sky, this color signifies life and vitality. This new range is available in cotton, blends of poly cotton, poly viscose and fine wool blends. With an enormous array of shades in place, the range boasts of classic blue, teal, turquoise, azure, cyan, Prussian blue, steel...
Fashion 19 Mar 2020
Tata Cliq targets luxe customers with innovative strategies
Tata Cliq has carved a unique space for itself with focus on brands that represent premium and quality. The e-commerce platform is targeting the affluent customer and not just the discount seeker. The company is serving this segment by treating brands as symbiotic partners and key stakeholders. Tata Cliq gets store catalogues of brands- which...
Retail19 Mar 2020
Indya opens exclusive store in Gurugram
Ethnic wear brand Indya has opened an exclusive store in Gurugram. The store houses an exciting and extensive range of fusion separates – tunics and traditional kurtas to New Age draped designs; pants and skirts with classic cuts, attached sari drapes and tops. Customers can virtually browse and shop a wide range of Indya styles that are not...
Retail18 Mar 2020
Online grocery retailer Grofers steps into fashion retail
Online grocery player Grofers has started selling fashion products, footwear and accessories such as watches. The newly-added vertical is on both its website and mobile application. Unlike grocery where Grofers largely follows a private label strategy, the company is currently relying on third-party sellers in fashion. Based in Gurugram, Grofers...
Retail18 Mar 2020
Designer Nida Mahmood launches eco-friendly fashion line
Hailed as the ‘Queen of Indian Kitsch’, Nida Mahmood, a prominent designer hosted a preview of her latest endeavour, Madam Marigold recently. It is eco-friendly to its core and 100 percent swadeshi in its essence. The collection uses two techniques –ajrakh printing from Gujarat and a 160-year-old unique photography technique – to create the...
Fashion 17 Mar 2020
South Korea’s fast fashion brand 2358 to open 100 stores across India
South Korean fast fashion retailer 2358 plans to have 100 stores across India by the end of the fiscal. The retailer runs on a franchise model and will have a special focus on emerging cities. Almost 30 per cent of 2358’s products are sourced from South Korea. The balance is from countries like Singapore, Malaysia, Thailand, and China. This...
Retail17 Mar 2020
Kareena Kapoor Khan is Puma’s latest brand ambassador
German sportswear brand Puma has chosen India’s top film actress Kareena Kapoor Khan as its brand ambassador. Khan joins the brand’s roaster of celebrity faces such as Virat Kohli, Sara Ali Khan, MC Mary Kom and Dutee Chand. She will be the face for Puma’s soon-to-be launched collection of low-intensity training apparel collection targeted at...
Retail16 Mar 2020
Online fashion retailer Koovs streamlines its business
Koovs has successfully re-financed the business and re-focused its business priorities, which includes streamlining of some of its operations. The fashion e-commerce company has been instrumental in bringing the latest in international fashion to Indian wardrobes and will endeavor to become the go-to western fashion destination for India’s...
BusinessMember16 Mar 2020
Designer Rimzim Dadu opens flagship store in Delhi’s DLF Emporio
Rimzim Dadu has opened a new flagship store in New Delhi’s luxe mall DLF Emporio. This is Dadu’s first flagship store after 12 years in fashion. The store houses saris and lehengas made from metal wire. Hair-thin wires are softened and then each wire is cross sewn individually to make unique surfaces. These saris are meant for the new Indian...
Retail13 Mar 2020