How to use gift wrapping as a strategy to gain return shoppers

The annual party season is open and we are once again hunting for festive outfits and surprising gifts. It is the high season for fashion retailers. At the same time, there is no shortage of staff to keep the tills ringing, let alone to sparkle in the packages of the purchases. Yet at the same time, the staff cannot be dragged along to ring the cash registers, let alone to wrap the purchases perfectly. And that's a shame, because that's where retailers miss much-needed opportunities, especially outside the festive season. The packing moment is the last moment to encourage your customers to come shop again. It is high time to see the packing moment as a future sales moment.