Hypercity focuses on enriching customer experience

K Raheja-owned Hypercity Retail that took longer time than expected to turn profitable, has been taking various initiatives to enhance customer expectations and in-store shopping experience. The company is also looking at expanding its reach by opening three to four stores every year. This year, the company’s aim is to enter the Delhi NCR market, after opening a second Pune store at Inorbit Mall.

The first and its largest hypermarket was launched in 2006 in Mumbai offering the best product assortment. Constantly changing the product mix and also increasing the high margin fashion offerings under its portfolio of brands, the company having 16 hypermarkets in nine cities, is also introducing various customer in-store engagements. It has a 52 weeks engagement and activation calendar which include activities like society and school activation and tie ups, participating in their sports day, fun & fair as well as community activities. Weekend activities are also organised for kids and adults like games, cookery shows and contests to woo and engage the customer.

Hypercity has been investing in a lot of marketing campaigns for in-store products such as larger than life mock structures of products, primary aisle dressing, end caps or gondola ends at the end of the aisles which are dressed with translite box at the top providing adequate stacking space and dedicated space for the brand’s communication and so on.