Indian Clothing League eyes multi-channel retail expansion

Kids’ apparel brand, Indian Clothing League plans to carry out a multi-channel retail expansion by adding new stores as well as perking up its ecommerce presence. The company having two labels under its fold, 612 Ivy League and Baby League got a funding boost of Rs 50 crores last year.

After selling its range on third-party platforms, the company has launched its own ecommerce venture that will act as an omni-channel for its physical stores. The company operates 32 brick and mortar stores and aims to take this number to 100 by 2017. The company also retails products through 300 points of sale across 80 cities, besides large format retail chains like Shoppers Stop.

Apart from retail, Indian Clothing League will also expand its production capacity in Ludhiana, which manufactures 1.75 lakh garments a month. Witnessing 70 percent growth since launch of 612 Ivy League in 2009, parent company Indian Clothing League aims to be a total wardrobe solution for the kids’ category. Its Baby League label already caters to the newborn segment.