Indian fashion brand ‘Variation’ looks at global footprint

Indian fashion wear specialists Variation has launched its online store to make shopping easy for customers. It has also introduced 10K latest designs in salwar kameez, designer saris, lehenga cholis, kurtis , ladies handbags and traditional jewellery.

The brand sources products directly from manufacturers and makes it available to online users at best prices. Its range for women comprises party wear saris, designer saris, designer lehengas, anarkali suits, wedding saris, lehenga sari, cotton sari, silk sari, designer suits, churidar suits, et al. All these can be ordered online and they will be shipped for free across the country. Cash on delivery scheme is also available.

Variation was started in 2010 , by Vishal Vaghasia as a B2B and B2C company, and since then it has grown into a much sought after fashion brand. It has more than 3,00,000 customers and hopes to become a global leader in Indian fashion. Among its many plans is to add more than 500 new products every week, set up in house product design studio, custom tailoring and celebrity endorsed collections.