Indian kids’ retail market on growth track - ASSOCHAM

As per a recent study undertaken by ASSOCHAM, the Indian kids’ wear market is expected to reach Rs 80,000 crores by 2015. The kids’ fashion has infiltrated into Tier II and III cities like Dehradun, Chandigarh, Pune, Nashik, Indore and Varanasi, the report adds. The kids’ wear market is growing at 17 percent, making it one of the most attractive categories in the apparel market.

Citing reasons behind the growth of this category, the report says that factors like increased media exposure, double-income parents and peer pressure and children becoming more fashion and brand conscious are boosting the segment. No wonder, apart from homegrown labels even foreign majors are launching their kids’ wear labels into the country to tap into this growth segment. Even online players like Firstcry.com and Mom & Me are perking up their efforts to expand their reach through omni-channel retail.

From Versace, Armani Junior to Fendi, global brands have found a dedicated customer base in India showing aspiration for luxury. While, designer Monisha Jaising launched a label called ‘MJ Kids’, marking a foray into the category, designer Jattinn Kochhar has been designing for kids creating identical sets for the mothers and daughters and fathers and sons. And now ethnic women’s label Biba has launched its collection for kids. While global kids’ segment brands like Tommy Hilfiger Kids, Mango Kids, Elle Kids are doing really well in the country, domestic labels such as Gini and Jony, Daffodils are also witnessing good consumer demand.