Jabong plans customer outreach to push up sales

Online fashion major Jabong plans to use its app along with its extensive social media presence to reach out to its huge customer base. In order to ensure an effective customer engagement, Jabong will run weekly contests over the social media. At the moment Jabong is running festive season sales with brands available at a 60 percent discount. The leading fashion retailer is a one-stop shop that offers footwear, apparel, jewelry and accessories to meet the fashion needs of style conscious men, women and children.

From domestic to exclusive international brands and designer labels, Jabong brings to its customers latest trends from across the globe. Jabong has launched several leading global fashion brands in the Indian market including Dorothy Perkins, Miss Selfridge, River Island, Burton, G Star Raw, Tom Tailor and Bugatti Shoes.

Right now there is a party collection on display showcasing the latest trends and styles, with prices ranging from Rs 499 to Rs 10,000. The retailer offers prompt and efficient customer service through innovative features like Favshop, Shop the Look and Ask a Friend apart from services like express delivery, 15-days return policy, and open box delivery. Its Be You ad campaign highlights individuality and emphasises the freedom to be a leader and follow one’s own sense of style.