JadeBlue’s outdoor campaign showcases summer range in 11 cities

Men’s wear brand JadeBlue’s latest outdoor campaign travelled to 11 cities to showcase the brand’s summer collection. The range was showcased in Ahmedabad, Hyderabad, Surat, Baroda, Indore, Rajkot, Udaipur, Pune, Bharuch, Bhavnagar and Vapi.

JadeBlue has selected over 50 locations in these cities for two months to popularize its high-fashion range through various formats like billboards, kiosks, and standees. The brand is also spreading the word through other media channels like print, social media and in-store advertising. It also aims to partner with leading multiplexes in more than 15 cities for promotion of the summer campaign.

The over three decade old Ahmedabad-based company has been witnessing 20-25 percent growth per annum. The company retails a wide range of fashion brands such as Tommy Hilfiger, Jack &Jones, Calvin Klein, Ed Hardy, GAS, Gant, Levis, Being Human, US Polo, United Colours of Benetton, Burnt Umber, Pepe, Louis Philllipe, Arrow, Wills, as well as private labels like JadeBlue, Greenfibre, Metal, JB Studio, Azania and Modi Kurta. The company aims to register revenues of over Rs 300 crores by the fiscal year 2017.