- Sujata Sachdeva |
The 14-year-old ethnic wear brand Jinaam catering to men, women and kids, now aims to increase its footprint by opening 15 to 20 franchise stores over the next couple of years. “We have six flagship stores and three are lined up for launch by the end of this year. We may come up with 15 to 20 franchise stores also in the next couple of years since talks are on,” informs Dharmendra Gada, Owner, Jinaam.
Spreading out retail footprint
The brand is retailed through 500 MBOs across India and aims to increase this number by 20 percent this year. “Gujarat, Maharashtra and North are good markets for us. Southern region also provides a good opportunity to grow. The three planned EBOs will be opened in Mumbai followed by other cities like Pune and Delhi. We will go for a master franchise arrangement later,” says Gada, elaborating on the retail plans.
Jinaam is also available online on a couple of portals like Jabong. However, the company is not focusing on growing its reach through this medium since ethnic products involve high pricing and fitting issues. So it will focus on growing footprint through MBO segment only. “We are seeing 20 percent growth this year in our business and expect 10 percent rise in production as usual,” he exclaims.
Varied fare of ethnic, Indo-western wear
The brand first started with kids’ ethnic wear in 2001, offering coat suits, Indo-western and sherwani . The line was further extended to men’s segment offering Indo-western, coat-suits, Jodhpuri , waist coat and sherwani , long sherwani and kurta-sherwanis . “ Kurtas have also been added to the kids’ and men’s segment. Now we have ventured into girls segment, with traditional clothing such as ghaghra-choli and other related items,” explains Gada.
For the new collection, the brand has used plenty of fabrics for fabrication like velvet, jute, print, terry wool, silk and TR. Talking about the collection, Gada says, “ Bandgala is quite in demand nowadays, so we have experimented a bit on it. We also have Indo-western kurtas . Kurtas and blazers are available in prints. Jute has been used in good amount.”
The colours palette is in red, black, blue and florescent shades keeping the festive and wedding season in mind. Known for simple, sober and rich items, the brand is also famous for new patterns. Nearly 60 percent of the range is dedicated to men’s ethnic and 40 percent to kids’ ethnic. “Demand for both the segments is promising since both are growing rapidly. Seeing the industry as a whole, both the categories contribute 50 percent revenue share each,” asserts Gada.