Jockey ropes in World Wide Open for digital media

World Wide Open (WWO) has bagged the digital media duties for innerwear brand Jockey through a multi-agency pitch. The agency will provide brand consulting solutions related to media planning, media buying and content creation. Creative mandate for the brand has been assigned to Pink Lemonade.

Jockey is one of the most popular brands across 143 countries. Jockey, an American brand is manufactured and distributed in India by Bangalore-based Page Industries that was set up in 1994. Page, currently along with India, is also the licensee for Nepal, Sri Lanka, Bangladesh and UAE. The brand is sold through a mix of both MBOs and EBOs across the country. The brand enjoys a considerable market share with 35 percent growth year-on-year as it plans to make aggressive in-roads in the women's, kid's inner wear and the sportswear categories.

Set up in 2014, WWO is a digital and new media advertising agency based in India, and is a part of Reliance Digital and Entertainment.