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Juicy Couture opens a store in Gurgaon

By Sujata Sachdeva

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Famous for its track pants especially among international celebrities like Paris Hilton and Britney Spears among others, California’s fashion brand Juicy Couture has opened its first store in Gurgaon’s Ambience Mall. The new store offers a wide range of lifestyle assortment including apparel, handbags, fashion jewellery and accessories.

The popular track collection in bright shades can be matched with several outerwear options like tweed overcoats, skirt suits, denims and embroidered lace dresses. The company would open its second store at Elante Mall in Chandigarh coming September followed by the third store in January 2016, at DLF Promenade mall in New Delhi. The fourth one will be opened in the summer of 2016 at Palladium mall in Mumbai. Its parent company Authentic Brands Group has signed a franchise agreement with Reliance Brands to open 20 Juicy Couture stores across the country over the next five years.

Juicy Couture has approximately 200 stores in around 60 countries throughout North America, Europe, Asia, Latin America, Africa and the Middle East. Juicy Couture is a contemporary casual wear and dress clothing seller based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997. It was later purchased by the Liz Claiborne fashion company.

Juicy Couture