Jyoti Sachdev Iyer re-launches her label in Kolkata

Fashion Designer Jyoti Sachdev Iyer has relaunched her label at a new location in South Kolkata. Conceptualised and designed by the designer, the store spread across 1,000 square feet, offers her monsoon collection ‘Shades of Rain’ in rich colour palette of aqua blue and green, peache and beige. The designer is also introducing Pakistani designer Shirin Hassan’s range and plans to add a designer jewellery collection in the near future.

Her company has also started supplying garments from this fiscal to various international markets like London, US and Dubai. She has one store in Bangalore as well. By the end of this financial year, she aims to open 10-15 retail stores in different Indian cities. The brand already enjoys presence through MBOs in Mumbai, Delhi and Ahmedabad. Follower of minimalistic design, Iyer has blended the freshness of contemporary designs with the old world charm of Kolkata. Her company also plans to collaborate with several artists and go for some abstract art form in the store.