Kewal Kiran Clothing plans more medium sized stores across India

Kewal Kiran Clothing will open medium sized stores to showcase its menswear brands and the newly launched women’s wear brand Desi Belle. These stores will be 2000 to 4000 sq ft. The company is looking to emerge as a one-shop destination for the fashion needs of both men and women. This necessitates medium size store formats for a better display and pleasant experience for shoppers as in smaller towns and cities the shopping culture varies as compared to urban shoppers and their shopping behavior. The medium size format is expected to give better traction in sales and revenues in the next couple of years.

Kewal Kiran has a presence in 25 states and 209 cities across India. The plan is to reach a store count of 500 in the next five years out of which 75 will be the medium size stores. Currently it has 336 retail stores spread across India. Its brands are in Shoppers Stop, Lifestyle and are also in e-commerce platforms. Denims, shirts, trousers, T- shirts, shorts, chinos, jackets, and accessories are the product categories offered by the company. The company has also expanded its accessories division in a big way by introducing shoes, eyewear, watches, wallets, belts and deodorants.