Kewal Kiran Group’s brand Easies has launched formal and casual clothing for men, which is both water repellent and stain resistant. Clothing is usually prone to stain and there is no way to get rid of it easily. This collection also helps conserve water as there are lower chances of soiling one’s clothes. The collection is smart formals for young professionals. The collection uses a range which has smart styles and colors and which is super comfortable to fit in and lets one breathe easily.
Easies is synonymous with innovative styles and design. This is the first mainstream denim brand to come out with such an innovative range of clothes. Easies is a part of Kewal Kiran, which also has brands like Killer, LawmanPg3, Integriti and Desi Belle. Kewal Kiran Clothing began operations in 1992. Killer is the flagship denim brand and caters to the 16 to 24 olds. The format stores called K-Lounge have all these brands under one roof. Kewal Kiran recently ventured into women’s wear by acquiring Desi Belle, an Indian fusion wear brand. The next step is to acquire a children’s wear brand and provide a complete shopping experience for the entire family.