Kids' wear e-tailer Unamia shuts shop

Kids’ wear e-tailer Unamia.com, run by Bangalore-based Appcity Software Technologies has shut operations. The founders of the startup, which had raised 1.2 million dollars in seed funding from AngelPrime and Blume Ventures in October 2012, have either changed jobs or launched their own new ventures.

Launched in 2012, Unamia offered kids’ wear for newborns and children up to eight years of age. The collection included tops, bottoms, bodysuits, denims and dresses for infants from 0-2 years. For 2-8 years age-group, it had tees, full sleeve shirts, party-wear and denims apart from accessories and shoes. The firm was directly in competition with players like FirstCry, Babyoye, Hushbabies, Inkyponky and Mahindra Retail’s hybrid offline-online property Mom & Me apart from various other e-commerce platforms offering kidswear.

Unamia was founded by a group of graduates from National Institute of Fashion Technology, Stanford University, IIM and IIT — Jyotsna Pattabiraman, Mihir Mohan and Debasis Chakraborty. However Jyotsna Pattabiraman is currently working as Senior Vice President (product marketing) at cloud telephony company Knowlarity Communications, Chakraborty is co-founder Director of Bangalore-based ACDC Commerce. Mohan is currently working on a new project called TBox, a mobile app that can clean, organise and secure text messages on mobile handsets.