Leo and Babes focuses on online presence
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Retail
Elaborating on the range for Spring/Summer season, Vikas P Madnani, MD, Leo and Babes says, “Every product is designed specially keeping in mind the season. We have focused on palazzos, sets and jumpsuits. We have introduced lots of items in prints, majorly in non-denim products. Our total product-line is consists of 15 percent denim.”
Extensive product range for kids
The brand launched in 1993 caters to girls’ between 2 to 14 years of age, with a vast product line comprising of bottom and upper wear ensembles like shirts, pants, capris, jeggings, leggings and palazzos. The brand has all kinds of western outfits and is into party wear in denim, woven and knit fabrics. In bottom wear, it has pants, jeggings, shorts, frocks, dungarees, jumpsuits and shirts.Leo and Babes believes in following trends and introducing something new every year. Six months back, it launched palazzos, which is getting a good response.
Focus on online presence
The brand is present in 250 MBOs pan-India and enjoys a good presence in the north and western region. The company does not wish to open exclusive outlets at the moment but may consider entering large format stores. The company also retails through its own website as well as third party platforms such as Flipkart and Firstcry. It is negotiating with other leading ventures like Jabong and Fashionandyou.Madnani feels, the market for denim and casuals is exceptionally big. “The growth of this segment will be pushed by small cities and unexploited markets as metros are already mature. There is a stark difference in buying and consumption patterns of buyers now compared to a decade ago. Kids are involved in purchasing and what is encouraging is that per capita consumption has seen a jump in recent years,” he avers.