After spending over 30 years in advertising, Arvind Sharma, ex-chairman and CEO for Indian subcontinent of ad agency Leo Burnett, has launched an e-commerce venture with Amit Gaur, General Manager, accessories and global sourcing at Yepme to retail Indian saris and fabrics online.
Sharma quit Leo Burnett in October 2013, and launched Indiasarihouse.com along with Gaur. The portal was registered in May and the website went live a week ago. Currently his venture is retailing saris sourced directly from weavers from to 20 centres across India. The company is in talks with several renowned Indian designers to adopt some of the weaving centres and modernise the designs.
Prospering e-commerce market has opened opportunities for entrepreneurs like Sharma, who ventured into a business conceptualised and run by them instead of spending their entire life into monotonous routine corporate life. India is the fastest growing e-commerce market in Asia/Pacific according to a new report by tech research house Gartner. The nation’s e-commerce market will grow by 70 percent in 2015 from 3.5 billion dollars (over Rs 21,460 crores) in 2014 to 6 billion dollars (over Rs 36,780 crores).