Liberty partners with Disney to launch ‘Avengers’ in India

Leading footwear company Liberty has partnered America’s Disney to launch a new footwear brand under Disney’s Avenger animation series. With this joint venture, both Disney and Liberty would jointly promote Avengers targeted at children and young customers. The collection would be launched in March this year.

Haryana-based Liberty Shoes plans to achieve a revenue growth of about 20 percent this fiscal year to around Rs 600 crores on the back of aggressive retail and product expansion. Liberty is also expecting a turnover of Rs 50 crores from its e-commerce business. The footwear brand also plans to launch 300-500 new styles under its footwear categories.

The brand has worldwide distribution network of 150 distributors, over 500 showrooms and more than 6,000 multi-brand outlets. It has presence in over 25 countries, including major international fashion destinations like France, Italy and Germany. Coolers, Fortune, Tiptopp, Force 10, Senorita, Gliders, Footfun, Warriors, prefect and Windsor are the brand names that sell under Liberty.