Lifestyle International to launch Landmarkshops.in

Lifestyle International that owns departmental store Lifestyle, home goods store Home Centre and fashion brand Max is all set to launch its online store Landmarkshops.in by early 2016. For now, Max is sold through fashion portal Jabong.

The Dubai-based retailer, already operates Landmarkshops.com, for last four years in the Middle East. The ecommerce team in India will have 50-60 executives at the company’s Bangalore office. Devarajan Iyer, former head of Home Centre, has taken over as the Head of company’s online retail venture. The site will allow users to shop for most brands that Lifestyle and Home Centre carry, apart from Max’s private label.

Most of the physical retailers are readying their online platforms to grab a pie of the lucrative online space. Retailers such as Reliance Retail, Shoppers Stop, Future Group, Aditya Birla Group and Raymond are backed by strong offline presence and now plan to be omni-channel retailers giving tough competition to lead online stores such as Flipkart, Amazon, Snapdeal and Jabong, among others.

Lifestyle, which operates 44 Lifestyle stores, 20 Home Centres and 120 Max stores in India, reported a turnover of Rs 4,600 crores in the latest financial year.