Lifestyle to launch three separate ecommerce platforms

Dubai-based Landmark Group, Lifestyle International plans to follow the ecommerce route for all its three retail formats in India. To begin with, the company would launch e-store of Lifestyle, the large format departmental store, followed by Home Centre and Max.

Ecommerce has become the way forward for most of the multi-brand retailers like Shoppers Stop, Pantaloons or Future Group. They are either in the process of launching their own web platforms or partnering with third-party platforms to exclusively sell their private labels online. Lifestyle’s in-house labels ­­-- Code, Ginger & Fame Forever and licensee brands like Bossini and UCLA are already available on Flipkart, Myntra, Snapdeal and Jabong.

Pantaloons has also entered a strategic tie-up with leading fashion portal Jabong to offer its private labels online, while it is in the process of launching its own platform. With this association, Jabong.com would now retail brands under the Pantaloons umbrella such as Akkriti, Rangmanch, Trishaa, Candies-New York and SF Jeans–San Frisco Jeans Co. Pantaloons is rapidly expanding with a strong national presence through 96 exclusive stores, across 46 cities, 12 of these stores have been launched in the last six months.

Shoppers Stop too is said to be eyeing partnership with ecommerce platforms Flipkart and Snapdeal to bring down the negative impact of steep discounts offered by these platforms. While Shoppers Stop will not engage into any discounting online, it would let the partner e-tailers continue with their own discounted offers to woo customers on their sites. Shoppers Stop aims to retail six of its in-house labels through these partners.

Earlier, American giant Amazon and one of India's largest listed retailer Future Group had inked an agreement to jointly sell goods online. To begin with, Future Group would retail over 45 own labels of apparel, followed by in-house brands in the home, electronics and food categories.