Madura F&L to launch e-platform for Collective

Aditya Birla Group-owned Madura Fashion & Lifestyle aims to take advantage of the consumers’ growing interest in online shopping. The company would soon launch an online platform for Collective, its multi-brand super premium retail concept.

Madura plans to reach out to the luxury seeking audience by selling iconic high-fashion brands such as Armani and Versace through web-store. With its portfolio of foreign brands like Hackett, Etiqueta Negra, Paul & Shark, Robert Graham and Hugo Boss Green and bag brands in women’s accessories range including Michael Kors, Lulu Guinness, Love Moschino, Ted Baker, Coccinelle among others, company wants to reach out and fulfill rising demand for branded fashion. Madura Fashion also has another ecommerce platform called trend.in, through which it sells brands such as Van Heusen, Pantaloons, Peter England and People.

Collective is present through nine stores, measuring 15,000 square feet and now the company would expand its presence through e-commerce albeit sans discount strategies followed by other portals. Parent company, Aditya Birla Group is also planning another separate vertical for its e-commerce business, which would be launched soon.