American fashion label Marc Jacobs has launched its only authorised online flagship store in China on Vip.com, the luxury channel dedicated to international luxury and premium brands.
The move marks Marc Jacobs first official e-commerce presence in China and will see it launching its autumn/winter 2017 collection to Vip.com’s 300 million members. In addition, the Marc Jacobs flagship will also show shoppers how to put together an ensemble that reflects the popular New York style.
In 2008, Vip.com launched its first foray into the luxury brands e-commerce field with its market-endorsed platform, VIPLUX channel, which offers high-end shopping experiences.
Since launching it has entered into strategic collaborations with more than 200 leading international fashion luxury brands, including Armani, Salvatore Ferragamo, Versace, Roberto Cavalli, Sergio Rossi, Trussardi and Diesel. These brands have all opened flagship stores on VIPLUX, backed by a 100 percent guarantee in the authenticity of the products sold.
Vip.com’s co-founder, Arthur Hong, said: "The cooperation between VIPLUX and Marc Jacobs is a testament to VIPLUX's expertise in understanding how to "become one" with the spirit of the specific brand, and to match that with market growth.
"Developing a solid level of expertise in luxury products is a winning formula for VIPLUX."
Image: courtesy of Marc Jacobs