Max Fashion to enter e-commerce in January 2016

Max Fashion is seeking to enter the e-commerce segment with its group-led online platform. The online channel, landmarkshops.in, will go live next month, which is January 2016. Part of the Dubai-based corporation, Landmark Group, Max Fashion is present in brick-and-mortar stores and has a turnover of Rs 1,800 crores.

The company plans to open one store every week for the next three years. By 2018, they are looking at 80 stores across India. The investment in each store would be to the tune of Rs 2.5 crore and the average size of the stores will be 12,000 square feet.

Ramanathan Hariharan, CEO, Max Fashion and Group Director, Board Member of Landmark Group, hopes that sales from the brick-and-mortar stores will complement e-commerce. He is also looking at omni-channel retail.

The company is keen to expand in both metros and Tier II cities. It has both franchise-led and company operated stores, though Hariharan believes that for Tier II and III cities, they would go with franchise-led format. As he says, the focus is now to ‘tap populated but under-served catchments’.

Max Fashion came to India in 2006 and has grown to nearly 135 stores in 50 cities. The fact that the company clocked in Rs 1,800 crore is because of its strategy of combining latest fashion with competent pricing. That helped it achieve its top position.