Max to upgrade stores

Landmark Group-owned value fashion brand Max Value fashion is on a retail expansion spree. The chain plans to open at least one store every two weeks for the next three years. At this rate the brand will unveil close to 80 stores by the end of 2018. Meanwhile Max Fashion’s top 30 stores in the country, like its recently launched outlet in Noida, will get a makeover to imbibe the technology featured in its stores in the Middle East. The stores will have wi-fi connections and video walls that display models walking down the ramp.

Growing at 38 percent CAGR every year Max is is looking to touch Rs 1,800 crores this year. Meanwhile, Max is looking at a capital expenditure of Rs 2.5 crores for each of its upcoming stores, which will be funded by revenue from its current stores.

When Max Fashion entered India, there were not many options for the Indian consumer to experience global fashion tailored to their tastes. Since most customers have smart phones and are connected, the brand hopes to use this advantage and push communication to them on latest offers. Customers can experience the brand whether they are in the store, at home or on the go.