Monisha Jaising takes to online retail

Designer Monisha Jaising, who is celebrating 25 years in the fashion industry will be launching her online platform by this month-end. The collection to be offered online will include Jaising's ready-to-wear and affordable fine luxury lines, including resort wear, luxe sportswear, MJ kids and luxe wraps, according to a statement.

From digitally printed short silk dresses and power jackets to solid coloured embellished dresses with intricate embroidery treatments; her resort wear collections are suited for day wear, a holiday or a cruise set up. The fine luxury sportswear line consists of polo T-shirts, crew neck T-shirts, sweatshirts, jumpers and track pants. The couture line will be subject to made to measure orders. This service will be made available exclusively through queries posted on the e-commerce site.

Expensive designer ensembles that so far remained a dream for shoppers are now up for grabs online. Ecommerce has changed the way consumers shopped and what they shopped for. Designer wear by acclaimed designers like Rohit Bal, Raghavendra Rathore to Ritu Kumar is now easily available online, thanks to the aggressive marketing efforts of portals like Jabong, Myntra and Flipkart. Interestingly, clothes by these top fashion designers are now available at affordable prices too, the range hovers just anywhere between Rs 3,500-15,000.