Multi-designer store Sobo launched in Mumbai

A new multi-designer, Sobo Fashion & Lifestyle store, was recently launched in Mumbai. Conceptualised by three sisters: Palak Zota, Shagun Doshi and Kinjal Parikh, Sobo offers contemporary, fun, quirky merchandise designed by some new labels.

The multi-designer store provides a platform for new and emerging designers to stock their collections. While the store is able to fulfill customer’s desire of owning a designer piece, it also doesn’t create a dent into their pockets because of the affordability factor. The store has merchandise based on the current fashion trends.

Sobo fashion Store has a wide assortment of designer outfits on their shelves that range from Indian to Indo-western outfits. This multi-designer store also houses an extensive collection of fashion accessories such as necklaces, bracelets, earrings, bags and also home décor items like candles, pillow cases, home accessories and stationary products.