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Myntra adds 10 new global brands to its platform

By Sujata Sachdeva

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To serve global fashion in India, Myntra has launched 10 international fashion brands like Replay, Cole Haan and SELA. Fashion-savvy Indian consumers can now avail of over 5,000 styles from these brands under Myntra’s ‘premium’ section. Total number of international brands on the platform now stands at 30.

These brands have unveiled their trendy range of clothing, shoes, bags and fashion accessories on Myntra. “We continue to expand our portfolio to bring the widest and most suitable collection for our consumers. Bringing some of the leading premium international brands to India would further help us to strengthen our offering and allow our consumers to experience the latest in fashion globally, in India,” Kompalli said in a statement.

Along with efficiencies and fund reservoir in the form of Flipkart, Myntra’s strong portfolio of in-house fashion labels along with global fashion brands are bringing better margins. According to estimates, about one-fourth of Myntra’s business is driven by its in-house fashion brands like Roadster, men's clothing brand HRX by Hrithik Roshan, plus-size women's brand Dressberry, casual wear brand Kook-n-Keech and ethnic wear collection Anouk.

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