Neeru's debut in Bangalore with franchise store

The very first Neeru's franchise store has opened its doors in Bangalore. The company aims to be present across India over next the three to four months, followed by a store launch in Dubai and other international destinations.

Three more outlets are already in the pipeline with one more store in Bangalore, one each in Vijayawada and Vizag. The franchise store format will be spread over 1,000 to 5,000 square foot depending on the location. The 1,800 square foot store in Indiranagar was inaugurated by Neeru Kumar, the brain behind Neeru's and South Indian actress Sanjjanaa. The staff is trained by Neeru's and the inventories would sourced from Hyderabad. From mix and match ethnic wear products; the company aims to expand its categories to include kids’ and men’s wear.

The brand launched in 1971 is known for its range of saris like Banarasi, Kanchi, Uppada to Pochampally , salwar suits, dress materials, tunics, mix and match products and accessories. Bollywood actress Karishma Kapoor has been signed as brand ambassador of Neeru’s.