Neeru’s boutique launched in Dubai

Neeru’s has opened an exclusive 4,000 square foot outlet at Meena Bazaar Market in Dubai, which was inaugurated by Bollywood actor Karishma Kapoor in the presence of promoters Harish and Neeru Kumar. The renowned ethnic wear label offers saris, lehnga, half saris, ready-to-wear, gowns, unstitched range, mix-n-match, Neeru Kumar’s - signature collection and blouses.

The company aims to open five more stores in Dubai and four new stores in India. At present, Neeru’s, which has a presence in Hyderabad, Bangalore, Vizag and Vijaywada, has fourteen exclusive outlets and is also being retailed through twenty multi-brands outlets. The brand launched in 1971 is known for its range of saris like Banarasi, Kanchi, Uppada to Pochampally, salwar suits, dress materials, tunics, mix and match products and accessories. Bollywood actress Karishma Kapoor is also the brand ambassador of Neeru’s.