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New Fabindia outlet launched in Bhubaneshwar

By Sujata Sachdeva

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Fabindia has opened its 192nd outlet in India and third in Odisha’s capital Bhubaneswar. Located in the Janpath Area at Panda Travel Mart, Ashok Nagar, the new store is spread over an area of about 1,650 sq. ft., and offers an exclusive collection of garments for men and women, home linen, giftware, lighting, hand-crafted jewellery, personal care and organic foods.

The Indian and western wear collection on offer includes kurtas , churidars , patialas , salwars , pyjamas , shirts, tops, skirts, tunics, saris, stoles and dupattas perfect for both casual and formal occasions. There are accessories and jewellery items like earrings, necklaces, bangles created out of materials like terracotta, ceramic, silver and semi-precious stones that can be matched with the costumes. The new outlet also has a wide range of skin and hair care products made using natural ingredients along with organic foods.

Moving ahead with its retail expansion strategy, the company plans to open around 25 franchise stores in smaller towns. Fabindia was launched in 1960 by John Bissell, who came to India in 1958 on a Ford Foundation grant to advise All India Handicrafts Board and Cottage Industries on creating a market for handloom fabrics. The first retail store was opened in Delhi, way back in 1976.

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